Turning Pre-Show Dining into a Seamless, Revenue-Driving Experience

6.55%

increase in overall revenue

19.57%

more orders

17.07%

more unique diners

A connected customer experience

from booking to dessert

By integrating pre-show dining directly into the ticket booking journey, Farnham Maltings transformed customer convenience and operational efficiency, driving a measurable boost in orders, diners, and overall revenue.

The challenge

The team wanted to link pre-show dining with ticket bookings without confusing customers or overloading staff.
Their previous system involved creating separate “shows” for dining, leading to complicated workflows, manual lists, and inconsistent communication between box office and the café.

The solution

With Ticketsolve, Farnham Maltings has streamlined every step of the process, bringing dining and ticketing together for audiences and staff alike.

Integrated Dining Within the Booking Journey

Customers can add pre-show dining directly when purchasing tickets, improving visibility and uptake.

Smart Follow-Up Prompts and Upsells

Automated reminders capture missed opportunities, increasing conversions without adding staff workload.

Simplified Operations and Instant Order Sync

Dining orders synch nstantly with the kitchen, cutting out manual admin and reducing training needs, even for part-time staff.

The outcome

Farnham Maltings proved that thoughtful integrations can unlock new revenue without new resources. By connecting dining, ticketing, and operations, the team created a smoother experience for audiences, and a more sustainable model for the organisation.

Company name
Farnham Maltings
Industry
Arts and Culture
Location
Farnham, UK
About the company
Farnham Maltings is a pioneering cultural organisation in South West Surrey, home to performance, crafts, and community events. As the lead organisation for the House Southeast network of over 180 venues, it’s a cornerstone of regional collaboration. Its Riverside Café serves as a key part of the audience experience, offering fresh, seasonal dining in a welcoming creative hub.
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