Turning Pre-Show Dining into a Seamless, Revenue-Driving Experience

increase in overall revenue
more orders
more unique diners
from booking to dessert
By integrating pre-show dining directly into the ticket booking journey, Farnham Maltings transformed customer convenience and operational efficiency, driving a measurable boost in orders, diners, and overall revenue.
The team wanted to link pre-show dining with ticket bookings without confusing customers or overloading staff.
Their previous system involved creating separate “shows” for dining, leading to complicated workflows, manual lists, and inconsistent communication between box office and the café.
With Ticketsolve, Farnham Maltings has streamlined every step of the process, bringing dining and ticketing together for audiences and staff alike.
Integrated Dining Within the Booking Journey
Customers can add pre-show dining directly when purchasing tickets, improving visibility and uptake.
Smart Follow-Up Prompts and Upsells
Automated reminders capture missed opportunities, increasing conversions without adding staff workload.
Simplified Operations and Instant Order Sync
Dining orders synch nstantly with the kitchen, cutting out manual admin and reducing training needs, even for part-time staff.
Farnham Maltings proved that thoughtful integrations can unlock new revenue without new resources. By connecting dining, ticketing, and operations, the team created a smoother experience for audiences, and a more sustainable model for the organisation.





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